As QA Platform, You Attract What You Are, Not Just What You Want


The QA industry had ups and downs recently. After a boost in 2021 and 2022 due to the post-pandemic situation, things got tough in late 2022. Global issues like tensions and rising costs led to uncertainties, affecting QA budgets and causing indecision in projects. QA platform businesses had to adapt quickly by being more flexible, creative, and focused on clients.

But in the rush to survive, many QA platform businesses worked too much, tried to please everyone, and felt overwhelmed. They chased every opportunity without thinking about the bigger picture.

For lasting success in QA platform business, it's not about working hard at any cost. The truth is, you attract clients based on who you are, not just what you want.

This might sound strange, but it's essential to understand. Clients don't just want the cheapest option or the newest tool; they want partners who share their values and have expertise.

Here's how you can build a strong foundation for a successful QA platform business:

  1. Define your core values and stick to them. Show your passion for quality, innovation, or collaboration in your work and communication.
  2. Build real expertise and share your knowledge. Contribute to the community through blogs or conferences to show your passion and attract clients who value expertise.
  3. Be honest and clear in all interactions. Clearly explain your pricing, be open, and always deliver on your promises to build trust.
  4. Have a team that's passionate about delivering quality. This attracts clients who share your passion and value more than just ticking boxes.
  5. Focus on long-term partnerships based on trust. Don't chase quick wins; invest in relationships that benefit everyone.

To adapt to the changing QA landscape:

  • Invest in your QA platform development. Understand your strengths, define what you're best at, and learn to say no to opportunities that don't align with your goals.
  • Clarity, confidence, and attracting your ideal clients:
Focus on your growth to understand your unique value and the clients you want. Shift from chasing clients to being confident in your abilities, and you'll attract clients willing to pay well for your expertise.

Remember:

  • The QA market is still attractive despite challenges.
  • Success comes from being clear about your goals, focusing on your strengths, learning to say no, and being true to yourself.
  • Your authenticity and real value are your most powerful assets.
 So, stop chasing clients and start becoming the person you want to be in your QA platform business. Change your mindset, emphasize your unique value, and watch your ideal clients come to you. It's about who you are, not just what you want.

Contact EYQA for content solutions, strategic partnerships and business consulting to enhance your QA platform business.

About The Author 


Pankaj Mendiratta, EYQA's founder and CEO advisor, steers businesses to new heights through his open advice platform, revealing secrets for optimized performance, proven methodologies, client-centric strategies, and career-boosting tools. Trace Pankaj's journey from QA engineer to a pivotal advisor in niche tech business growth—a testament to cutting-edge QA success. With decades of global leadership, he's committed to propelling your niche-tech business to new heights in the competitive landscape.